Our accredited practitioners blend intuitive touch with restorative bodywork to quiet a busy mind, ease physical fatigue, and gently restore your natural sense of balance.
Classic restorative technique for overall relaxation and tension relief.
Focused pressure addressing chronic muscle pain and postural tightness.
Dynamic manipulation for athletic recovery, mobility, and injury prevention.
Gentle, safe prenatal therapy providing relief for expectant mothers.
Lifting facial massage stimulating collagen and toning contour muscles.
Rhythmic, light strokes encouraging fluid movement and natural detoxification.
Specialist contouring drainage focusing on definition and water retention reduction.
Targeted manipulation designed to firm and smooth contours.
The below policies are in place in order to ensure that SW12 Massage, can always act in the best interest of its entire client database and also in the best interest of the therapists providing treatments.
If you will be late for your scheduled appointment, you should email or call the clinic as soon as possible. In some circumstances, if your therapist does not have a client immediately thereafter, the clinic will accommodate your full treatment time, if you have arrived no more than 5 minutes late. This is always at the therapist’s discretion and can only be offered if it will not affect the appointment time for other clients.
If you are more than 10 minutes late to your appointment, you will not be seen, and your treatment will not be fulfilled. You will still be charged for the full cost of your appointment.
If you are deemed as a no-show, do not attend for your scheduled appointment; you will be charged 100% of the treatment cost.
SW12 Massage has a non-negotiable cancellation policy. A cancellation will be deemed as a late cancellation if it is not made within 24 hours of the scheduled appointment time. A late cancellation fee of 50% of the treatment price will be charged for all late cancellations.
Rescheduling of direct bookings must be prior to 24 hours of your scheduled treatment time. Any appointments that are rescheduled within 24 hours of your scheduled treatment time will incur a fee of 50% of the treatment cost.
If you have booked via a third party booking platform, the policies specified by the third party company will apply for late cancellations and no-shows.
Please refer to the website you booked for further information on their polices.
SW12 Massage always strives to offer the best possible service and treatments to our clients and therefore welcomes feedback from clients. SW12 Massage does not condone rude or disrespectful behaviour and therefore therapists have the right to refuse service to any client whom is rude or disrespectful to a therapist or member of staff.
This Privacy Policy explains how Bellissima Clinic Ltd, trading as SW12 Massage (“we”, “us” or “our”), collects, uses, stores and shares your personal information when you book or receive treatments with us.
We act as the data controller for personal information processed for our booking, payment and general administrative purposes. The independent practitioner delivering your treatment acts as an independent data controller for health information processed for their professional treatment purposes.
Contact email: info@sw12massage.co.uk
Last updated: 27 October 2026
When you book a treatment with us, we may collect your name, telephone number, email address, age or date of birth, relevant health information and payment-related information where necessary.
We also keep records of appointments, treatments booked, products purchased, payments and relevant communications.
The independent practitioner may collect additional information through pre-treatment consultation forms, including medical history, medication, allergies and other relevant health information, to assess treatment suitability and safety.
We use this information for booking administration, payment processing and maintaining appropriate business records. The practitioner uses relevant information to assess contraindications, determine whether treatment is suitable, provide treatments safely and maintain professional treatment records.
You do not have to provide your personal information. However, if you do not provide information necessary to assess whether a treatment can be carried out safely, the practitioner may be unable to proceed with your appointment.
We use your contact details to manage appointments, send booking confirmations and reminders, respond to enquiries and provide relevant treatment information.
Health information: The independent practitioner delivering your treatment may request information about your medical history, health conditions, medication and allergies to assess your suitability for treatment, identify contraindications and ensure that treatment can be carried out safely. Health information is special category personal data under UK GDPR. The practitioner is responsible for identifying an appropriate lawful basis and additional condition for processing this information, including obtaining explicit consent where applicable. Treatment consent and any applicable explicit consent for processing health information will be addressed through the relevant pre-treatment consultation forms.
Treatment records: We maintain booking, payment and administrative records for our business purposes. The independent practitioner is responsible for maintaining relevant professional treatment records, including consultation information, treatments provided and aftercare recommendations, in accordance with their applicable legal, professional and insurance requirements.
Lawful basis: We generally rely on the performance of a contract to manage bookings and payments where necessary to provide the services requested, legal obligation where we are required to comply with the law, and legitimate interests where appropriate for necessary business administration and record-keeping. The independent practitioner is responsible for identifying the lawful basis and additional UK GDPR condition applicable to their processing of health information.
We use Fresha as our booking and client management system. Client information is stored electronically, subject to appropriate security measures and access restrictions.
We retain booking, payment and administrative records for as long as necessary for the purposes for which they were collected, including applicable legal and accounting requirements.
The independent practitioner is responsible for retaining professional treatment records and health information for which they act as controller, in accordance with applicable legal, professional and insurance requirements.
Information will be securely deleted or anonymised when it is no longer required, unless there is a lawful reason to retain it.
We use Fresha and its applicable payment facilities to process client payments.
Payments for treatments are received by our business, and the independent practitioner is paid in accordance with our contractual arrangements.
Payment card details are handled through the applicable payment provider. We retain relevant transaction information for business and accounting purposes but do not routinely store full payment card details ourselves.
For further information, please see:
Fresha identifies Adyen N.V. as its payment gateway provider for UK transactions. The applicable provider will depend on the payment service used.
We may send you information about our services, offers and business updates where permitted by law. We will obtain consent where required and comply with applicable rules for electronic marketing.
You can unsubscribe using the link included in our marketing emails or contact us at info@sw12massage.co.uk
This will not affect appointment-related communications.
Our website may use cookies and similar technologies to help it function, remember preferences and understand how visitors use it.
Where required, we will ask for your consent before using non-essential cookies. You can manage your preferences through our website's cookie settings, where available.
For information about cookies used by Fresha's services, please see Fresha's Cookie Notice - https://www.fresha.com/en-GB/cookies
We do not sell your personal information. We share relevant information where necessary with:
The clinic and practitioner are responsible for their own processing activities in accordance with their respective data protection roles. Where service providers process information on our behalf, appropriate contractual and security arrangements will apply.
We may ask you to present valid identification where necessary for identity verification, age checks or safeguarding.
We do not routinely retain copies of identification documents after checking them unless there is an appropriate legal or other justified reason.
Under UK data protection law, you may have the right to:
These rights are subject to applicable conditions and exceptions. For example, certain records may need to be retained to meet legal obligations or establish, exercise or defend legal claims.
To exercise your rights or ask questions about information processed by our business, contact us at info@sw12massage.co.uk
For requests relating to health information processed by the independent practitioner for their professional treatment purposes, you may need to contact the practitioner directly. We will cooperate where necessary if a request concerns information shared between the parties.
Under UK data protection law, you may have the right to:
These rights are subject to applicable conditions and exceptions. For example, certain records may need to be retained to meet legal obligations or establish, exercise or defend legal claims.
To exercise your rights or ask questions about information processed by our business, contact us at info@sw12massage.co.uk
For requests relating to health information processed by the independent practitioner for their professional treatment purposes, you may need to contact the practitioner directly. We will cooperate where necessary if a request concerns information shared between the parties.
If you have concerns about how we handle your personal information, please contact us at info@sw12massage.co.uk so we can investigate.
You also have the right to complain to the Information Commissioner's Office (ICO), the UK's data protection regulator: https://ico.org.uk/
Company name: Bellissima Clinic Ltd
Trading name: SW12 Massage
Contact email: info@sw12massage.co.uk
Last updated: 27 October 2026
Clinic Governance & Accreditation
All treatments are booked and paid for through the Bellissima Clinic Ltd - trading as SW Massage. Treatments provided through SW Massage are delivered by self-employed practitioners who are responsible for the professional delivery of their treatments and hold their own professional indemnity insurance. Any practitioner providing services to/through SW Massage will be a member of The Federation of Holistic Therapies.
